1 comment / Posted on by Rebecca Brown

At just 27, blogger and influencer Johanna Emma Olsson shares her fashionable London life with the world through her über successful Instagram account and social media channels.

Between jet-setting around the world to attend Fashion Week, partnering with brands, indulging at picturesque restaurants, and turning the streets of Chelsea into her very own catwalk, Amuze.com caught up with the socialite to chat all things style, her fave fashion brands, and her must-have beauty products. 

Tell us about your successful Instagram account, Johanna Olsson, and what inspired you to start it?
I have been blogging for about 10 years so it was a natural progression to start an Instagram page centered around fashion. I like mixing lifestyle and in-the-moment shots to capture my everyday style and outfits so that my followers can get a sense of what I’m doing and wearing.

How would you describe your own personal style?
Feminine, classic, cool, and trendy. Since I’m Scandinavian, I think I have a little of that Scandinavian minimalism in me. But I also love to go a bit crazy with fashion! 

What do you like to splurge on?
Shoes are my favorite!

What has been the most surreal moment for you?
Every week something happens that is surreal for me. When you love what you do I think you have these experiences in all lines of work.

What are some of your favorite fashion brands and why?
Chanel, Louis Vuitton, Balenciaga, Fendi and Dior. Season after season I love what they do.

Favorite fashion magazine or resource?
So much of my inspiration comes from Instagram. I can follow magazines, influencers, fashion brands, photographers, and street style photographers to always be kept up to date with everything new and inspiring.

What I wore for the @galialahav show wearing this amazing piece 🖤

A post shared by Johanna Emma Olsson (@johannaeolsson) on

What are some of your current fashion and/or accessory obsessions?
I’m currently really into the chunky sneaker trend.

What was your first job?
A waitress when I was 16.

Must-have beauty product?
Sisley the eye cream.

Best beauty tip?
Drink water wear sunscreen.

Secret fashion tip?
Try things on for fun both in-store and at home, even if you think they won’t suit you or they’re not your usual style. You’ll discover so many things that actually look fabulous on you that you otherwise wouldn’t have thought to try.

What's your daily beauty regime?
Oh that’s long! Check my YouTube! :)

👀 My look for the @etro show in Milan! Wearing all @etro

A post shared by Johanna Emma Olsson (@johannaeolsson) on

Do you have any hobbies?
I love watching documentaries and listening to people’s stories. I also really enjoy watching old movies. And I love to eat, though I hate cooking!’

What's your favorite piece of clothing to wear?
Jeans and a tee.

Can you describe your style in one word?

Who's your style icon?
Now that I’m blonde, I draw a lot of inspiration from Bridgette Bardot and Kate Moss.

What's the best piece of advice anyone has ever given you?
Don’t say everything you know.

Simplistic Parisienne. @revolve #revolvearoundtheworld

A post shared by Johanna Emma Olsson (@johannaeolsson) on

Favorite Quote?
If you snooze you loose! So cheesy, but it’s true.

What item in your closet do you wear the most?
Right now it’s a pair of boyfriend jeans from a jean atelier. I have to stop myself from not putting them on every single day! 



Cappuccino or Latte?
Black Coffee.

Chelsea or Camden?

Fall or Spring?

Jeans or Sweats?

Heels or Wedges?


Check out Johanna's blog HERE.

Follow her on Instagram HERE.

Subscribe to her YouTube channel HERE.

1 comment

  • Posted on by Kati

    hey Amuze! Just discover you guys.. And I a so please to see Johanna. I follow her on inta and youtube and I always get inspired by her fashion. and I think she is pretty cool

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